So as a graphic designer, I not only want our photography to be perfect, I want our packaging to stand out to people when they receive their DVD with all of their images on it.

We have come a long way for the image on the DVD its self, from just burning a disk, to printing on the disk, to printing on high quality, water resistant DVD’s that look just as good as a DVD you can buy from the store, if not better.

We have also come a long with the presentation of the package, from a regular jewel case, to a simple square envelope, to petal paper from Paper Source secured with a button tied through the envelope to hold the disk down so that it does not get any scratches during shipping.

I like the overall look at this time, but I do feel there is a slight problem with how people understand it. I feel that it is a little bit of a complex design. When someone receives this package they open the petal, which is great! But then they seem to be a little puzzled about what to do next. I need to step back as a designer and see its functionality. So the next step is to untie the bow, but I see many confused faces when we hand deliver the DVDs. Do you have any suggestions? We would still like to use our crafty materials, because the look is perfect! Function is important too.